Campaign Design

Integrated Campaigns · Marketing Design

A campaign rarely lives in just one place. It might start with a print piece and continue through digital channels, with each piece working together to build recognition and guide the audience toward a shared goal.

My role was to create that connection across platforms. Working alongside writers and strategists, I translated campaign messaging and visual direction into a range of print and digital experiences, making sure each piece felt like part of the same story while still working within its own format.

A big part of that process was knowing how to work within an established brand. In higher education, I took institutional identities and extended them into campaign work that felt fresh and engaging while still feeling unmistakably like the institution. Whether the work appeared on a screen, in a mailbox, or across campus, the goal was for every piece to feel connected, as if it had all been created at once.