Marketing Design · Art Direction
Year after year, I’ve had the opportunity to shape the visual direction for the Colorado Springs Garden Tour campaign, with a level of creative freedom and trust that has made each campaign a particularly rewarding challenge.
The process starts with a tour theme, a showcase of the gardens on the tour, and a few thoughts about colors and direction. From there, I take the lead on the creative, finding the visual story that carries the event across print and digital assets.
That freedom also extends beyond the visual. If a piece needs copy changes to work better within a design, or something needs to be adjusted to make a piece flow better or feel more legible, I’m trusted to make those recommendations. The goal is always to create something beautiful, clear, and easy for the audience to act on.
This project is a great example of what can happen when a client trusts the creative process. They bring me the story, and I get to figure out how to make people want to be part of it.