Brand Identity · Logo Design
PEACH started with two moms who saw an opportunity to bring moms from surrounding small towns together around a simple idea: it takes a village. They wanted to build awareness for PEACH while sharing the community they were creating. That’s where I came in.
The project started with a discovery call and questionnaire, giving me a chance to learn more about PEACH, what they valued, and what they hoped the group could become. I pulled out the words and ideas that kept surfacing: community, support, play. I took those ideas into my sketchbook, looking for ways to translate the personality of the community into something visual.
From there, I used Illustrator to develop the logo suite and create a visual identity that felt as vibrant and welcoming as the people it represented. I brought that identity to life through color, patterns, stickers, and other supporting pieces, using mockups to show how everything would come together in the real world.
The goal wasn’t just to give PEACH a visual identity, but to create something that could help the group tell its story, attract new members, and make people feel like there was a place for them.